Cam Newton Launches Unique Media Studio in South Fulton to Build His Media Empire

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Cam Newton, the former Carolina Panthers quarterback, has opened a new production studio in South Fulton, Atlanta, aimed at content creation rather than traditional film and television. The 27,000 square foot space houses all of Newton's companies, including his production outfit Iconic Saga, and is currently filming projects such as "Funky Friday" and "4th&1 with Cam Newton." This venture reflects a growing trend among athletes to leverage their celebrity status to create media companies, allowing them to extend their brand beyond sports.