Gray Media Eyes Potential Acquisition of WSB-TV in Atlanta Market Shakeup

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Atlanta-based Gray Media is considering acquiring WSB-TV, a prominent ABC affiliate, if its parent company Cox Media Group decides to sell. Gray CEO Hilton Howell indicated that this acquisition could enhance Gray's portfolio, which already includes several Atlanta stations. The potential sale is linked to Cox Media Group's parent, Apollo Global Management, reportedly looking to divest its assets, which may require Federal Communications Commission approval due to ownership regulations in the same market.